AAF Polk

Working alongside the AAF Polk board of directors, I spearheaded a brand refresh that integrated insights from their brand strategy workshop. This initiative aimed to enhance the national AAF brand while tailoring it to reflect the unique identity of the local club. The brand refresh was launched alongside a membership campaign, designed to reinvigorate the club and drive membership growth. This successful campaign not only revitalized the club’s presence but also demonstrated the power of cohesive and targeted branding. As a result of my contributions and leadership, I was honored to be nominated to join the board of directors for AAF Polk in 2024.