AgAmerica

As the Creative Director at AgAmerica, I led the creative team through an extensive brand refresh to accompany the launch of a robust suite of new services. Our goal was to modernize the brand while preserving its core values of trust, innovation, and dedication to agricultural financing. Over a fast-paced four-month timeframe, our team meticulously designed, developed, and launched the refreshed brand across all channels, including digital platforms, print materials, and social media. This comprehensive rebranding effort involved updated visual elements, a refined color palette, and a cohesive messaging strategy that strengthened AgAmerica's market presence and resonated with our target audience.