AgAmerica

In 2022, AgAmerica partnered with country musician Dillon Carmichael for a 120-stop U.S. tour to raise awareness about the significance of agriculture. The partnership aimed to build support for American farmers, uniting around the message, "Agriculture is the backbone of this nation. Country music is its heartbeat." The tour bus, featuring AgAmerica's rancher imagery and Dillon's bold brand design, served as a mobile billboard driving visitors to learn more about the partnership. The campaign launched with a strong social media push, connecting country music fans with the vital role of farmers.